Producing content in multiple formats and for multiple platforms does not guarantee that your key messages will resonate with your audience.
Knowing who is on the other side is important but knowing what differentiates you as a company or institution is even more important.
Starting from the core identity of your organization, it is possible to refresh your key messages, define which formats are the most effective to expose them and which platforms to use.
In communication, as in many other aspects of business, less is more. Not all channels are ideal for disseminating your messages. Together with your communications team, we will study the business priorities, the messages that support them and the formats that give them the best visibility.